Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. Keep youthful looking hair on your side with 20 radiant, lustrous shades offering 100% gray coverage and a complete healthy-looking hair protection plan. 100% gray goes 100% gorgeous with seven Natural Natural Gold shades that infuse hair with believable youthful tones with a hint of gold –the kind of warmth that shines inside and out. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine. This field is for validation purposes and should be left unchanged. ** Resilience returns. Unlock hairs youth potential with NEW LumiShine® YouthLock, the first collagen-infused permanent crème color from JOICO. *** vs. untreated damaged hair Henkel Nederland BV ©2020. 100% Gray Coverage in 20 RADIANT SHADES. Unlock hairs youth potential with NEW LumiShine® YouthLock, the first collagen-infused permanent crème color from JOICO. */. Deliver shiny, strengthened, restored hair with the dependability of LumiShine Permanent Crème Color. Keep youthful-looking hair on your side with 20 radiant, lustrous shades offering 100% gray coverage and a complete healthy-looking hair protection plan. Experience 5 FLAWLESS FEATURES to help lock in hair’s youth: ♥ GRAYING HAIR: Lock in 100% gray coverage, ♥ LIFELESS HAIR: Lock in body, movement, and bounce*, ♥ COARSE HAIR: Lock in manageability, noticeable smoothness, and increased softness**, ♥ DULL HAIR: Lock in radiance with up to 2X the shine***, ♥ DRY HAIR: Lock in hydration and help prevent breakage****, * With K-PAK® Color Therapy™ Shampoo and Conditioner Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine. Process for 35-45 minutes for gray coverage. 100% Gray Coverage in 20 RADIANT SHADES. **** Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo. Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Resistant gray gets our most gleaming and gorgeous coverage. Smoothness and softness*** are restored. The sweepstakes has ended. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. UNLOCK HAIRS YOUTH POTENTIAL WITH NEW NATURAL NATURAL GOLD SHADES FROM LUMISHINE YOUTHLOCK, THE FIRST COLLAGEN-INFUSED PERMANENT CRÈME COLOR FROM JOICO. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. 100% Gray Coverage in 20 RADIANT SHADES. Unlock hair’s youth potential with NEW Natural Natural Gold shades from LumiShine® YouthLock -Joico’s first collagen-infused permanent crème color. Resistant gray gets our most gleaming and gorgeous coverage. Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. (When mixing in a bottle, add developer first, then add color, and shake well.) *** vs. untreated damaged hair Deliver shiny, strengthened, restored hair with the dependability of LumiShine Permanent Crème Color. /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer). ** With K-PAK Color Therapy Shampoo and Conditioner on damaged hair Stay tuned for more Joi. Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer). UNLOCK HAIRS YOUTH POTENTIAL WITH NEW NATURAL NATURAL GOLD SHADES FROM LUMISHINE YOUTHLOCK, THE FIRST COLLAGEN-INFUSED PERMANENT CRÈME COLOR FROM JOICO. Smoothness and softness*** are restored. Apply with a color applicator bottle, or bowl and brush. **** Combing breakage on damaged hair with K-PAK Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo. (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[0]='EMAIL';ftypes[0]='email';fnames[5]='MMERGE5';ftypes[5]='dropdown';fnames[4]='MMERGE4';ftypes[4]='text';}(jQuery));var $mcj = jQuery.noConflict(true); You have to follow @joicoeurope on Instagram for a valid entry. Process for 35-45 minutes for gray coverage. The scoop on new products, freebies, and total hair joi — straight to your inbox. ** Resilience returns. ** With K-PAK Color Therapy Shampoo and Conditioner on damaged hair Experience 5 FLAWLESS FEATURES to help lock in hairs youth: ♥ GRAYING HAIR: Lock in 100% gray coverage, ♥ LIFELESS HAIR: Lock in body, movement, and bounce*, ♥ COARSE HAIR: Lock in manageability, noticeable smoothness, and increased softness**, ♥ DULL HAIR: Lock in radiance with up to 2X the shine***, ♥ DRY HAIR: Lock in hydration and help prevent breakage****, * With K-PAK® Color Therapy™ Shampoo and Conditioner All rights reserved. 100% Gray Coverage in 20 RADIANT SHADES. This field is for validation purposes and should be left unchanged.

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